ELADA was founded by Malena Smith, a Los Angeles native and entrepreneur at heart. Growing up, Malena was inspired by her mother, who owned a business in Los Angeles, and learned firsthand what it looks like to run a business. Surrounded by the city’s vibrant restaurants and curated grocery stores, she developed a deep passion for the food and beverage industry, along with a keen appreciation for flavors that delight and surprise.

With a lifelong dream of creating her own business, Malena set out to craft a brand that blends approachable sophistication with playful, refreshing flavors. ELADA is the result: a line of beverages that are bold yet balanced, visually striking, and designed for everyday enjoyment. Every beverage reflects her belief that premium drinks should be fun, accessible, and a moment of indulgence in daily life, while leaving room for creativity and innovation in flavor development.

Malena’s vision for ELADA is to create a brand that feels both modern and timeless, bringing people together over beverages that are as enjoyable to sip as they are to share. It’s about creating experiences, sparking joy, and redefining what a beverage can be.

Thanks, ELADA!

- Malena Smith